About Emily
My background
I'm a digital content specialist with a passion for helping brands tell their stories in ways that captivate and convert. With over a decade of experience in B2B and SaaS content, I bring a blend of creativity, strategy, and SEO savvy to every project, from punchy blog posts to in-depth guides.
I’m all about crafting content that not only ranks well but resonates deeply, keeping audiences engaged and coming back for more. Whether it's building out a content strategy from scratch or enhancing an existing one, I'm here to make sure your brand’s voice is clear, compelling, and consistent.
Currently based in Barcelona, I work flexibly across CET, EST, and PST time zones. Let’s connect and make content that truly delivers!
A few career highlights
Published over 50 SEO-optimised articles and hiring guides and served as Senior Editor for Design at Toptal. Managed a robust network of contributors, writers, and subject matter experts, ensuring high content standards, brand alignment, and timely delivery.
Owned and led the editorial calendar, collaborating closely with content marketing, growth, and SEO teams to strengthen Toptal's strategic content direction. Implemented automated workflows to ensure high-quality, timely output, driving improvements in organic traffic and audience relevance.
Curated digital content at Justinmind that ranked #1 on Google search ranking and increased organic blog traffic by more than 150% with monthly sessions of 200-250k.
Co-authored a SaaS enterprise eBook for Justinmind. Focused on generating targeted leads, this project increased brand awareness and significantly grew Justinmind’s Enterprise mailing list.
Looking for ways to improve your digital content?